Trade & Connect
Trade & Connect is a live performance experience design that uses an app and self-check-out system to allow the audience to easily trade free DIY items and exclusive merch that represent the performances and Venues.
Sponsored by Live Nation Entertainment, our goal is to create a more fulfilling and immersive experience for the audience.
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Since this project is done during quarantine, we have to get creative with our online tools.
CATEGORY
Market Research, UIUX, Experience Design, Product Design
TEAM
Shira Chuang, Bowen Zhou
(we worked collaboratively on all parts of research and design decisions. I built the CAD Solidworks stores, and my partner made the app prototype)
TOOL
Solidworks, KeyShot, Adobe XD, Illustrator, Paper Prototype, Miro, Zoom
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DURATION
2 Months
Learning About Our Users
01
Establish Learning Goals & Interview Protocols
Overall goal is to conduct qualitative research with individual interviews and focus groups, by asking open ended non-leading questions and conducting interview stimuli/activities.
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Conduct Individual Interview & Focus Groups
Goal is to see from interviewees' perspectives, and to be friendly to make interviewees as comfortable as sharing information as possible.
Synthesis
02
Categorize Interview Insights
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Establish Opportunity Statements
interaction
Create interactive activities between strangers to make them feel connected
Deliver unique artifacts to the audience to create lasting memories
Something to bring home
Create opportunities for time spaces to increase audience engagements
Waiting time
Ideation & Iteration
03
Ideation
With the above 3 opportunities statements, our goal is to create an experience that fits in the center of the Venn diagram.
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Something to bring home
interaction
Waiting time
Storyboard of Final Idea
Creating a merchandise goods trading experience that is interactive, can be done during the waiting time, and give the audience something unique to bring home.
Venue Location Research
Sketch, Prototype, Feedback, Iterate...
A series of iterations begins, and by utilizing the technology of Zoom and Miro to communicate with my partner and receive feedback from our professor
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Quick prototyping merchandise booth store at my own apartment with strings on the floor, paper, and foam core.
Getting creative with zoom using both computer and iPhone camera to show different perspectives of my prototype with our professor for feedback.
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Collaborating on building our Solidworks cad model
Final Design
04
Trade & Connect
A trading experience
Allow audiences to trade free DIY items and exclusive merch that represent the performances and Venue location
Allow audiences to trade free DIY items and exclusive merch that represent the performances and Venue location
Allow audiences to trade free DIY items and exclusive merch that represent the performances and Venue location.
Validation
We know that our solution would work by looking at existing behavior & culture
we sell them through self check-out
Store Type One: Walk-in Patch Store
Primary store with all patches
Store Type Two: Outdoor Patch Booth
Portable and scattered around the venue
I prepare DIY items.
Before going to the venue
I purchase my concert ticket through the Venue App and connect with other concert-goers.
aT THE vENUE
I see these circular mushroom looking booth.
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I use the app to QR code purchase the patch I like.
I grab my patch through the self-check out booth.
I can later trade my purchase items with other concert-goers.
Back Home
I go back to scan the QR code on my traded patch to see information about it and who has traded this item before.
I add my patches to my collection to remember the amazing concert experience.
The system Overview
Brand Base System
Venue based identities for patch designs.
Performance Based Designs
Each artist can have a set of unique designs.
Flexible
Locations of trading & selling can differ depending on the Venue, and artists can collaborate with others
